"QUESTO" IS ITALIAN FOR "THIS"

So what's this about renaming Morris Communications as "QUESTO?" Sounds a bit odd. See below. It's a good name for an Italian restaurant.

But since MORRIS COMMUNICATIONS asks so little in the way of tough questions of public officials, it sounds more like it's aspirational in character, rather than something that's innate. If MORRIS COMMUNICATIONS a/k/a QUESTO would like to learn how to hold public officials accountable, I'd be happy to hold a seminar.