New York Times: The True Cost of Tomatoes

June 14, 2011, 8:30 pm
The True Cost of Tomatoes
By MARK BITTMAN

Mark Bittman on food and all things related.
Tags:

consumers, Florida, migrant farmworkers, Supermarkets, Tomatoes

Mass-produced tomatoes have become redder, more tender and slightly more flavorful than the crunchy orange “cello-wrapped” specimens of a couple of decades ago, but the lives of the workers who grow and pick them haven’t improved much since Edward R. Murrow’s revealing and deservedly famous Harvest of Shame report of 1960, which contained the infamous quote, “We used to own our slaves; now we just rent them.”

But bit by bit things have improved some, a story that’s told in detail and with insight and compassion by Barry Estabrook in his new book, “Tomatoland.” We can actually help them improve further.

A third of our fresh tomatoes are grown in Florida, and much of that production is concentrated around Immokalee (rhymes with “broccoli”), a town that sits near the edge of the great “river of grass,” or the Everglades, the draining of which began in the late 19th century, thus setting the stage for industrial agriculture. Immokalee is a poor (average annual per-capita income: $8,576), immigrant (70 percent of the population is Latino, mostly Mexican) working town, to the outsider at least a depressing community with few signs of hope.

The tomato fields of Immokalee are vast and surreal. An unplanted field looks like a lousy beach: the “soil,” which is white sand, contains little in the way of nutrients and won’t hold any water. To grow tomatoes there requires mind-boggling amounts of fertilizers, fungicides and pesticides (on roughly the same acreage of tomatoes, Florida uses about eight times as many chemicals as California). The tomatoes are, in effect, grown hydroponically, and the sand seems useful mostly as a medium for holding stakes in place.

Most of the big purchasers, like Wal-Mart and McDonald’s, want firm, “slicing” tomatoes, because their destination is a burger or a sandwich, so the tomatoes are picked at what is called “mature green,” which isn’t mature at all but bordering on it. Tomatoes with any color other than green are too ripe to ship, and left to rot; I’ve posted a couple of pictures I took of those on my blog. The green tomatoes are gassed — “de-greened” is the chosen euphemism — to “ripen” them; the plants themselves are often killed with an herbicide to hasten their demise and get ready for the next crop.

The process, not to put too fine a point on it, is awful, but the demand is there — Florida ships about a billion pounds of tomatoes a year — and the main question has not been quality but fairness to the workers. (Estabrook profiles a successful Florida tomato farmer who’s gone organic, but since it’s inarguable that this is a locale and climate that’s hostile to tomatoes in the first place, that can’t be easy. Here’s the reality: you’re not going to get a billion pounds of good tomatoes out of Florida. Ever.)

Unlike corn and soy, tomatoes’ harvest cannot be automated; it takes workers to pick that fruit. And not only have workers been enslaved, they have been routinely beaten, subject to sexual harassment, exposed to toxic chemicals (Estabrook mercilessly describes the tragic results of this) and forced to wait for hours to find out whether they have work on a given day. Oh, and they’re underpaid.

One of the bright spots, discussed in Estabrook’s book is the Coalition of Immokalee Workers (CIW), founded in 1993. The CIW has two major goals: the first is to put the last nail in the coffin of slavery, a condition that sadly still exists not only among farmworkers but others. “And this,” Laura Germino, who has worked on the campaign since its inception, said to me when I visited last month, “is not ‘slavery-like,’ or ‘exploitation’ — it’s actual slavery, as defined by federal law.” (There are super links around this issue on the anti-slavery campaign’s Web site, and reading them is eye-popping.)

You’ve probably heard of the other goal, which is the CIW’s Campaign for Fair Food; it’s garnered as much attention as any labor struggle in the country in recent years, and more on the farmworker front than anything since the early work of Cesar Chavez and the United Farm Workers.

These outrages have been the CIW’s focus, and the agreement they signed last November with the Florida Tomato Growers Exchange begins to address them: through the core “penny-a-pound” increase in the price wholesale purchasers pay, workers’ incomes could go up thousands of dollars per year. The agreement also provides for a time-clock system in the fields, which has led to a shorter workday and less (unpaid) waiting time; portable shade tents for breaks (unbelievable that this didn’t exist previously — I spent a half-hour in the open fields and began to melt); reduced exposure to pesticides; worker-to-worker education on rights; a new code of conduct for growers with real market consequences if workers’ rights are violated; and more.

The breakthrough for the CIW came in 2005, when after enormous consumer pressure Yum! Brands, which controls Taco Bell, Pizza Hut and KFC, signed the agreement. (And you know what? Good for them.) Since then, Subway, McDonald’s, Burger King, the country’s largest food service operators (Sodexo, Aramark and Compass Group) and Whole Foods have signed as well.

Progress, clearly. What’s missing are traditional supermarket chains, and the CIW has targeted — largely for geographical reasons — Ahold (the parent company of Stop & Shop and Giant); Publix (the dominant chain in Florida); Kroger (next to Wal-Mart the biggest food retailer in the country); and Trader Joe’s, which, in an attempt at “transparency” (odd for a chain known for its secrecy), published a letter explaining why it was refusing to sign the agreement. Really, guys? If McDonald’s and Burger King can sign a labor agreement, it can’t be that onerous; you should do it just for karma’s sake. (The CIW’s response is here.)

Most of us eat or buy industrially produced tomatoes, and it doesn’t seem too much to ask that the people who pick them for us be treated a little more fairly. Speak to your supermarket manager or write to the head of the chain you patronize (the easiest way to do this is to visit this page on the CIW site). Supermarkets, I expect, are as susceptible to public pressure as fast-food chains.

There are few places in the country where migrant and immigrant farmworkers are treated well; in Immokalee, at least, they’re being treated better. Bit by bit.

Correction: An earlier version of this column misstated one of the signatories of the labor agreement. It was Burger King, not Wal-Mart.