IN HAEC VERBA: Mica Strategic Communications Website

About Us
Headquartered in Orlando, with an office in Washington, DC, and strategic partnerships in Tallahassee, Mica Strategic has Florida and the rest of the country covered. Boasting a team with extensive PR, Marketing, Communications and governmental experience, Mica Strategic has the edge in exceeding any organization's challenge. Our experience is unmatched and at your disposal.

Contact Us:
Mica Strategic Communications
1950 Lee Rd. Suite 109
Winter Park, FL 32789
(407) 924-5260 phone
(407) 386-3369 fax
info@micastrategic.com

D'Anne Mica, President and Founder

With more than a decade of professional experience on all sides of the public relations spectrum and a lifetime in the government arena, Mica leads the agency with an invaluable perspective. As a veteran of Washington, DC, her combination of media experience and extensive political and corporate background give her an uncanny ability to make things happen. Before opening Mica Strategic Communications in 2003, Mica worked as a news producer and assignment editor at WKMG-TV 6 – the CBS affiliate in Orlando, Florida. Mica also managed a cross-country public relations tour for one of the country’s leading tourist destinations, Sea World of Florida.

Prior to returning to her native Central Florida, Mica lived and worked in Washington, DC for several years holding positions such as a major donor fundraiser for the Republican National Committee and Special Consultant to US Airways for the sponsorship of the 2000 Republican National Convention in Philadelphia. Mica also pioneered special projects in the US Airways Sales and Marketing department. Born and raised in Winter Park, Florida, Mica earned a Bachelor’s of Science in Communications from Appalachian State University in Boone, North Carolina.

Rebecca Ritchey

Utilizing communications training that began almost twenty years ago, Rebecca brings expertise from a career including marketing, sales, public relations and training while specializing in strategic marketing partnerships. She also keeps a strong focus on evaluation and electronic media strategies. Rebecca’s professional insight is the result of hosting, producing and marketing television programs and acting as national and international spokesperson for the $8 billion Florida citrus industry. In Washington DC, Rebecca was Assistant Director of Membership for the non-profit Greater Washington Board of Trade, the largest regional network of business and non-profit leaders.

Later in Washington, Rebecca worked at US Airways managing the performance, relationships and marketing of accounts totaling more than $60M in revenue. Rebecca has served clients as expert marketing advisor, public relations manager, sales trainer, teacher and many more communication-centered roles. A graduate of the University of Florida’s College of Journalism, Rebecca resides in Maitland, FL.