St. Augustine Record Full Page Ad Doth Protest Too Much About "Journalism?"

Actual full page house ad in Sunday, April 9, 2017 St. Augustine Record, on page 10A:

"Above all, our readers want sincerity, truthfulness and directness."
    -- Nina Hawkins, Editor, St. Augustine Record, 1934-1953

"It's 'Real' Simple."

"For nearly 125 years, the St. Augustine Record has existed to produce journalism, with the mission of shining a spotlight on our community, of telling our story.  Our work is impartial, impactful, thoughtful and accurate. It can be fun or funny, harrowing or heartbreaking.  It is always news gathering without assumption, fear or favor.   Fake news?  Hardly."

"We're not in the business of tricky headlines, twisted facts, pseudonyms, vendettas, slanted or uninformed blog posts, or sensationalist fluff.  Our team of veteran reporters is in the community each and every day, not just when news breaks or for a quick segment on the 6 p.m. news.  We cover local government (St. Johns County, St. Augustine and St. Augustine Beach), law enforcement agencies, the courthouse, school district, business community, farms, neighborhoods, and the many interesting people and places that are part of St. Johns County's story."

"So if you want to know what's happening in your back yard, in your schools, halls of government, streets and community, rest assured that what you read in The Record is journalism, pure (sic) and simple."

"In print and online at staugustine.com, we're here to stay, for 'Real.'"

"get REAL.  get reading.  get results."