Could St. Johns County, Florida Be A Little More Sensitive to Rights and Feelings of Women Lifeguards

Here's a post from the County's website:

"Kings of the Beach – Come out and watch the annual competition between SJC full-time and seasonal lifeguards July 28th - August 1st. There will be a variety of events centered on ocean rescue techniques and skills. The team that wins the most events or gets the most points is crowned King of the Beach 2009."

What do you reckon?