Money for Jamestown celebration

Money for Jamestown celebration



Publication Date: 06/26/08

* Budget was $42 million

* Spent $100 million in infrastructure improvements

* The event had $1.2 billion impact on region

Jamestown 400th anniversary sponsors included:

* Verizon, which gave $2.4 million

* National Education Association and NASA, which created school lesson plans about Jamestown

Attracting sponsors

* Had in-depth financial analysis to show businesses the Jamestown celebration was worth investing in

Marketing

* Produced a Jamestown DVD, had it syndicated to several states

* Aired a Web cast about Jamestown seen in 14 foreign countries

* Gained visits from the Queen of England and President George W. Bush

* Newspapers across the country ran Jamestown stories in

* Garnered cover stories in Time magazine and National Geographic

* Published several books, pamphlets and magazines about Jamestown leading up to the event

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