Wednesday, May 03, 2023

St. Johns County Hires New Public Affairs Director From North Texas

Congratulations, Wayne Larson, St. Johns County Public Affairs Director, who began work this week..

St. Johns County Commissioners refused repeated requests for a national search for County Administrator, 2019-2023,

But our other-directed Commissioners have now hired a new Public Affairs Director from Texas.   


Trying to get the best people, I get it.

But this fact knocks into a cocked hat the presumptuous and hateful pretext of people opposed to hiring a County Administrator based on a national search.

Please explain it to me, like I was a six year old. 

Hopelessly provincial, sixth-rate St. Johns County Commissioners are consistently inconsistent. 

As they say in East Tennessee, SJC BoCC "bears watchin'".

From LinkedIn:

Wayne Larson, APR, CPC

Director of Public Affairs - St. Johns County, FL

Mesquite, Texas, United States
2K followers 500+ connections


I have worked in government communications since 1991 and have earned the credentials of Accredited in Public Relations (APR). My organizations have developed programs which earned 65 national, state and regional communications awards. Other recognitions have included the 2006 City of Port St. Lucie City Manager Significant Achievement Award and the 2008 Texas Municipal League Communications Award. My specialties include: C-level communications consultant, media relations, branding, website development, emergency management, public speaking, strategic campaigns, event planning, writing, photography, video production.


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  • St. Johns County, Florida Graphic

    Director of Public Affairs

    St. Johns County, Florida

     - Present1 month

    St Augustine, Florida, United States

    To help guide a team of dedicated and passionate professionals in communicating County programs, projects and people in various storytelling strategies.

  • North Texas Municipal Water District Graphic

    Director Of Communications

    North Texas Municipal Water District

     - 1 year 5 months

    United States

    I direct a great team of dedicated professionals to help share the story of the importance of water, waste water and solid waste services; the branding of the regional role of the District and internal communications with our ITEAM employees.

  • City of Mesquite Graphic

    City Manager's Office

    City of Mesquite

     - 11 years 10 months

    Mesquite, TX

    As the Director of Communications & Marketing, I manage external communications for the eighth largest city in Dallas-Fort Worth region. This includes newsletters, video productions, social media platforms, special events, emergency management communications, media relations and web content and special campaigns. Furthermore, I direct community branding efforts, the City's government access channel and Mesquite's Convention & Visitors Bureau initiatives. I also serve as an advisor to the Mayor…

  • Communications Department

    City of College Station, TX

     - 2 years 4 months

    Provided strategic communications plans, served as advisor to senior management team, acted as city spokesperson. Duties included the direction of public information efforts of media relations, video production, community relations, public image campaigns, branding, integrated marketing programs, social media, publications and website content/redesign.

  • Communications Department

    City of Port St. Lucie, FL

     - 1 year 10 months

    As Communications Director, I provided long-range communications plans for one of the top 10 fastest growing U.S. cities with a population of more than 100,000 citizens. Duties included management of the city's cable TV channel, website content, marketing, community relations programs, e-newsletter, printed publications, public speaking, media relations and emergency communications.

  • City Manager's Office

    City of Kissimmee, FL

     - 14 years 2 months

    As the Public Information Officer, I served as official City spokesperson and led staff that provided an array of public information tools: media relations, citizen academy, special events, publications, image campaigns, public relations, e-newsletter, website, marketing, speakers’ bureau, and a multi-agency cable TV channel. Began my career in the Parks and Recreation Department, planning various events, festivals, holiday celebrations, concerts in the park and special programs.


  • Texas Christian University

    Certified Public CommunicatorGovernment Communications


    A ground breaking partnership between TCU and Texas Association of Municipal Information Officers.

  • University of Central Florida Graphic

    University of Central Florida

    Masters CertificatePublic Admin.


  • University of Central Florida Graphic

    University of Central Florida



    Activities and Societies: Sigma Phi Epsilon, Central Florida Fair (Intern-Marketing Dept.)

  • Broward College Graphic

    Broward College

    AATV Production


    Activities and Societies: Master editor for campus TV channel

    Earned 1988 BCC Student Life Award.

  • SPHS

    High School DiplomaBusiness/Commerce, General


    Activities and Societies: Basketball Team, Video Production Club

Licenses & Certifications

  • Accredited in Public Relations (APR)

    Public Relations Society of America


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